Mental Performance Coaching for Competitive Female Basketball Players
About Val Whiting

I reached the highest levels of basketball.
I still did not know how to handle what was happening in my head.

That is a big part of why I do this work. I know what it feels like to have the talent, the résumé, and the work ethic, and still not have a process for pressure, doubt, mistakes, and everything happening in your head.

The moment I still remember

My coach called me into the game. I shook my head no.

I had won championships at Stanford and made it to the WNBA. I knew I could play. But on that bench, I could not make myself step onto the floor.

This is the story behind why I help athletes train the mental side of their game.

Watch my story. Captions are available in the YouTube player.

Experience plus professional training

I understand the athlete, the coach, and the parent side of this.

My playing career helps me understand the environment, but playing experience alone does not qualify someone to coach another athlete’s mental game. That is why I went back to school and trained in sport and performance psychology.

Former WNBA Player
2x NCAA Champion, Stanford
2x All-American
Certified Mental Performance Consultant, CMPC®
What I believe

Mental strength is not a personality trait. It is trainable.

Nerves do not mean she is weak.

Nerves are information. The skill is learning what to do when they show up.

Confidence should not depend on the last play.

Her confidence cannot live and die with the scoreboard, her coach’s face, or the last possession.

Sports should build her, not consume her identity.

I want her to care deeply and compete hard without letting every result decide how she feels about herself.

The goal

I am not trying to turn your daughter into a robot who never feels anything.

I want her to understand herself better, compete more freely, and learn responses she can use without me standing next to her.

The goal is independence.

I want your daughter to reach a point where she can notice what is happening, use the tools she has practiced, and make the next decision without needing someone else to talk her back into confidence.

I cannot go back and give these tools to the younger version of me. I can make sure she gets them sooner.
Work with Coach Val

A year to build her competitive edge.

The Competitive Edge Mentorship combines private mental performance coaching with guidance through the games, changes, and opportunities of a full year. A personalized Mental Game Audit can help you see where her work should begin.